Billionaire tries to interview people in NYC, gets ignored repeatedly: ‘I’m not doing well’
English billionaire Sir Richard Branson got a reality check while trying to collect vox pop in New York City.
English billionaire Sir Richard Branson got a reality check while trying to collect vox pop in New York City. Viral footage shows him trying to stop people on the streets of the Big Apple, microphone in hand, only to get ignored repeatedly.

Why was Richard Branson interviewing people in NYC?
Virgin Group co-founder Richard Branson recently teamed up with HelpBnk founder Simon Squibb to launch ‘Doorbell of Dreams’ – an initiative through which budding entrepreneurs can buzz a video doorbell and quickly present their dream ideas to a camera.
The idea behind it is to give everyday people a chance to pitch their business ideas in 60 seconds, and offer more visibility and guidance to selected entrepreneurs.
The initiative, which started in the UK, has now reached New York City. Budding entrepreneurs can present their pitches at Virgin Hotels New York City.
In an effort to bring more attention to the initiative, Branson and Squibb hit the streets of New York City to interview New Yorkers.
What happened when Branson tried to interview New Yorkers?
A video shared by Squibb on Instagram shows the Virgin Group billionaire trying to approach people on the street, only to get ignored repeatedly. Many people did not immediately recognise the billionaire. The video shows how at least two women walked past Branson as he said, “Can I ask you a question?”
The rejection prompted Squibb to joke, “A bit of rejection is healthy”.
A rueful Branson acknowledged his lack of skill in collecting vox pop. “I’m not doing too well, am I?” he asked.
Branson did finally get to interview one New Yorker, asking him what his dream is. The man replied that his dream is to be financially independent and to make a difference in the world.
The video sparked amusement on Instagram, where it has been viewed over 3 million times.
“Richard Branson getting rejected?!” asked one viewer.
“Imagine ignoring one of the most inspirational self-made billionaires in the world, who’s politely asking you a question,” another wrote.
“I'm sorry how did the first 3 people not recognise you,” an Instagram user wondered.
ABOUT THE AUTHORSanya JainSanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience - from viral videos to human interest copies that spark conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and looking for newsworthy angles to elevate viral posts into meaningful narratives. She was the first one, for example, to cover Narayana Murthy’s remark on 70-hour work weeks that sparked a national conversation. She is equally at ease writing about business leaders as about the common man, about issues of national importance and memes that amuse social media. Sanya enjoys speaking with content creators, newsmakers and entrepreneurs to transform everyday moments into engaging, slice-of-life stories that resonate with readers. When she is not working, Sanya can be found curled up with a good book. Born and raised in Lucknow, she has spent the last several years in Delhi. She is deeply interested in animal welfare and now spends a lot of her time running after her destructive orange cat.Read More

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