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‘Oops, maakhan chor got here’: Zepto turns Amul butter boxes into festive surprises for Janmashtami
Zepto surprised customers on Janmashtami by turning Amul butter boxes into festive surprises, replacing butter with witty ‘maakhan chor’ cards.
Krishna Janmashtami is being celebrated across the country with great devotion and splendour, as devotees honour the birth of Lord Krishna, revered as the eighth incarnation of Lord Vishnu. This year, grocery delivery platform Zepto introduced its own creative twist to the festivities, leaving many customers surprised.
(Also read: AI engineer alleges ‘psychological warfare’ at Zepto contract job)
Amul Butter box with a twist
Amid the festive fervour, a woman named Sherya shared her experience on Instagram after receiving a Zepto delivery that came with an additional Amul butter box. To her surprise, the box did not contain butter but a small card inside. Her post was captioned, “I thought Zepto sent me free butter on the occasion of Janmashtami but instead of butter I received this cute little card saying, ‘Oops, maakhan chor got here before you’, and that surprise genuinely made me smile. @zeptonow you’re doing such a great job at making festivals extra special.” The clip has already crossed 3.5 million views on the platform.
Take a look here at the clip:
Zepto’s creative campaign
Zepto’s Chief Brand Officer and Chief Culture Officer also joined the conversation, posting on LinkedIn about the campaign. He wrote, “Oops! Someone seems to be faster than Zepto. Some of our Amul India butter boxes were found empty. But we like to believe that these are blessed! If you happen to receive an unexpected (we are giving these out for FREE!) Amul butter box, you can count your blessings! Happy Janmashtami!”
He also shared a picture of the special card being circulated with the empty boxes. The text read, “Oops, Maakhan Chor got here before you – Amul butter delivered in 10 mins, gone in seconds (Zepto).”
Check out his post here:
Social media reactions
The creative campaign has been widely appreciated, with many users commenting on the innovative idea. One user remarked, “This is such a refreshing way to blend tradition with modern marketing.” Another wrote, “Trust Zepto to come up with something so unique during festivals.” A different comment read, “At first I thought it was a prank but this is pure genius.” Others shared their delight, saying, “It really feels like Krishna’s mischief brought to life” and “This made my Janmashtami even more special.”
Several also praised the brand for its customer engagement, with one noting, “This is the kind of creativity that makes me want to order again” while another said, “Such campaigns show brands actually care about connecting with people.”
