Encore Healthcare CEO Viren Merchant turns emotional ahead of daughter Radhika Merchant's wedding, hugs Ambani bride

A video of a sweet and emotional moment between Radhika Merchant and her father, Viren Merchant, has left people saying "Aww".

Updated on: Jul 12, 2024, 14:41:27 IST

By Trisha Sengupta

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Anant Ambani, the youngest son of businessman Mukesh Ambani and philanthropist Nita Ambani, is tying the knot with Radhika Merchant, daughter of industrialist Viren Merchant and businesswoman Shaila Merchant, today, July 12. Ahead of the day, the couple made headlines with their two pre-wedding celebrations and several events for pre-wedding rituals. A visual from one such ritual has gone viral. It shows an emotional exchange between the bride and her father during the Grah Shanti Puja.

Radhika Merchant is the younger daughter of Viren Merchant and Shaila Merchant, founders and owners of Encore Healthcare. (File Photo)

A video, which also gives glimpses of others at the puja, shows the bride's father tearing up while hugging his daughter. Standing a few feet away, her mother also has a similar reaction.

Also Read: Anant Ambani and Radhika Merchant big fat Indian wedding: A look at the timeline of events

In the video, Radhika is also seen performing the puja and putting a garland around her soon-to-be husband. Soon after, they share a warm hug.

During the ceremony, Radhika chose a traditional saree with subtle makeup. Her look is complete with a bindi. As for Anant, he opted for a red kurta and a Nehru Jacket. The jacket had intricate golden work, complete with a cow motif.

Take a look at the video that shows glimpses of the Grah Shanti Puja:

The couple had their roka in 2022 and a formal ceremony in 2023. This year, they had their two pre-wedding celebrations.

The first event took place in Jamnagar, Gujarat and was attended by dignitaries from across the world Including Bill Gates and Mark Zuckerberg. It also had performances from renowned artists, including Rihanna.

Also Read: Anant Ambani kisses Radhika Merchant on forehead. Stylist drops sweet pics of lovebirds

To accommodate their 1,200-person guest list, the Ambanis chose a cruise across Europe as the venue for the second pre-wedding. In addition to events like a toga party and masquerade ball, the four-day event also featured performances from Katy Perry, the Backstreet Boys, and Pitbull.

Also Read: Live updates on Anant Ambani and Radhika Merchant wedding

The couple recently had their pre-wedding rituals, which started from the mameru ceremony. Justin Bieber also performed for the couple and their guests during their sangeet ceremony.

Anant Ambani and Radhika Merchant are getting married at the Jio World Convention Centre in Bandra Kurla Complex (BKC), Mumbai.

ABOUT THE AUTHOR
Trisha Sengupta
Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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