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This Valentine's Day, turn your old love letters into toilet paper

Who Gives A Crap, a toilet paper company launched in 2012, announced 'Flush Your Ex' program that turns old love letters into privy paper.

Published on: Feb 12, 2024, 22:35:11 IST
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For Valentine's Day, people can now turn their old love letters from their past relationships into recycled toilet paper. Yes, you read that right. Who Gives A Crap, a toilet paper company launched in 2012, announced 'Flush Your Ex' program to turn old love letters into privy paper.

Snapshot of the poster of 'flush your ex' campaign. (Instagram/@WhoGivesACrap)
Snapshot of the poster of 'flush your ex' campaign. (Instagram/@WhoGivesACrap)

The company also took to Instagram to share about it. They wrote, "Mail us whatever cursed paper correspondence is taking up psychic space in your sock drawer - love letters, postcards, receipts from your first date - and we’ll deliver it directly to our production facilities, where it’ll be transformed into our 100% recycled, eco-friendly toilet paper." (Also Read: 'Scrap your ex': Valentine's Day offer by a car company will give you the ultimate 'car-tharsis'

They added, "Because nothing says closure like knowing that someone, somewhere is putting those sweet nothings exactly where they belong."

Take a look at the post here:

This post was shared a few days ago on Instagram. Since being posted, it has gained close to 1,500 likes and numerous comments.

Here's how people reacted to this post:

An individual wrote, "Therapy < flushing a letter from your ex."

A second shared, "Flush your ex = favourite time of the year."

A third said, "OMG, that's hilarious and brilliant! You guys rock!"

"This is marketing genius!" commented a fourth.

A fifth added, "The service we didn’t know we needed."

A sixth posted, "This is iconic."

  • Vrinda Jain
    ABOUT THE AUTHOR
    Vrinda Jain

    Vrinda Jain is a journalist at Hindustan Times, specialising in viral trends and human stories from around the globe. With a flair for writing, Vrinda brings a unique perspective to the latest happenings, captivating readers with insightful and engaging narratives.Read More