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Channel goes off air to help kids play

A new initiative called Lets Just Play by Nick will see the children’s channel go off air for half-an-hour every evening, starting October.

tv Updated: Oct 21, 2010 19:10 IST
Hindustan Times

A new initiative called Lets Just Play by Nick will see the children’s channel go off air for half-an-hour every evening, starting October. From 5 pm to 5.30 pm, no content will be broadcast, in a bid to encourage children to spend more time on the playground.

Lets Just Play has come at a time when the popularity of video games and television among the younger audience has led to a decline in the much needed physical exercise.

Through this, they hope that children will use their time more constructively, and will take to sports and outdoor games as well.

First Published: Oct 30, 2010 13:12 IST