Delhi’s mini Cup
Popular music channel set to launch its own youth sitcom.Updated: Jul 10, 2010 00:53 IST
From today, music channel Channel [V] will venture into the world of youth sitcoms with
— its first fiction show, which revolves around five 20-somethings from different walks of life, living under the same roof.
Says the channel’s GM, Prem Kamath, “Relationship-based shows have worked well on our channel, so we wanted to work on those lines. As long as it is entertaining, it doesn’t matter if it is fiction, non-fiction or a documentary.” Many who have seen the promos suspect that it is a
remake of Friends.
Kamath says that [V] had been considering the option of such a sitcom for a while now, and was waiting for the right concept to come along. “We didn’t want a high intensity TV drama.
is a real sitcom, which is why it is a one-hour weekly show instead of a daily.”
The cast of
is fairly new, with names like Nakul Grover, Nidhi Oza, Mrinal Dutt, Suzana Mukherjee and Smaran Sahu. A couple of actors, though, have been reality show contestants on [V]’s rival channels. Suzana Mukherjee was a contestant in MTV’s
while Smaran Sahu was on the same channel’s
Making The Cut
But Kamath downplays that, saying it was unintentional. “We have cast the actors purely on their skills,” he says, adding that the show isn’t looking to be sensational, though one of the initial episodes is based on an MMS scandal.
“All these issues are relevant to youngsters. Our core group is 15-24; we don’t even pretend to be a family channel,” he asserts.
First Published: Jul 09, 2010 19:34 IST