Preity back on tube
Actor’s Guinness World Record — Ab India Todega will return to TV next year.tv Updated: May 27, 2011 18:10 IST
It’s not even been a month since the first season of
Guinness World Record — Ab India Todega (GWR
) wrapped up and buzz is that actor-debutant host Preity Zinta will be back on its next season too.
The game show allowed Indian participants to challenge, create new and break existing Guinness world records. It opened with 3.3 Television Rating Points and averaged at 2.6 in the first week, even in the middle of the World Cup.
The ratings beat Shah Rukh Khan’s opening for
Zor Ka Jhatka —
that opened with 2.6 points and averaged at 2.8 points in the first week.
It also did better than Akshay Kumar’s
that got a 2.6 rating in the opening week. Mallika Sherawat’s TV debut, dance
, too, opened with a much lower rating at 2.2 points.
However, Amitabh Bachchan’s position remained unaffected. He continues to occupy the No 1 slot with opening ratings of 6.2 points and opening week average of 5.6 points for
, the highest ratings for a reality show anchored by a Bollywood celebrity.
Colors and Miditech, ‘desi’ GWR’s broadcaster and production house respectively, apparently were already keen to have at least two seasons of the show with Preity as the host. They wanted to accommodate all the record challengers and makers they’d come across during their pre-production and research processes.
Ashvini Yardi, head of programming, Colors, admits the channel plans to bring the show back, but it will have to wait in the wings for a bit. “Our reality-show calendar is pretty much set for the next six months. We have
, followed by
in queue already. So, we will have to wait for at least six months to a year to bring the show back,” she says. Considering that the show is still being talked about, wouldn’t it be wise to bring it back sooner?
“The show performed excellently even on the day when India was playing the final World Cup match,” Ashvini argues. “It was consistently rating well. The research and pre-production will also take some time. And a considerable gap between two seasons is always welcome.”