Channel V’s recently launched reality show, Truth, Love and Cash, bears a striking similarity to MTV’s Splitsvilla and pits real life couples against each other. The couples compete against each other as well as other couples – in various situations. Says Sheetal Sudhir, creative director of the channel, “The basic premise is that one needs to have love and cash to survive and go up in the show. And during this process, there are various temptations that come one’s way.”
The tasks exist on two levels. One is purely a cash-winning device, where the couples or one of the partners are pitted against other contestants in various challenges to earn cash and get ahead in the game. On another level, these tasks are designed to test relationships and attitudes of the contestants in the game. The myriad nature of the tasks include a sexy dance performed with a partner other than one’s real-life partner, physical tasks, watching your partner undergo humiliation or pain in order to help you get ahead.
Some tasks seek to answer intangible and sometimes unasked questions in the partners’ minds. The winning couple takes home a Rs 10 lakh cheque. The couples have been selected from across the country. One of the couples in the show has only been together for a month and is still figuring out their comfort levels with each other. On the other hand, there’s an engaged couple that can’t even bear to see each other in any discomfort.
Love or temptation?
Says VJ Yudi, who’ll anchor the 13 episode-long show, “It allows the viewer and participant to find out whether relationships can endure all the hardships and temptations. In these circumstances, bailing out is easy to get ahead but it’s good to know whether love prevails over all.”