Days after Reliance Jio’s 4G offer at Rs 50 per GB, state-run BSNL on Saturday said it will soon launch a promotional unlimited wireline broadband plan that costs less than Rs 1 per GB with a download limit of 300 GB per month.
“BSNL is going to launch a very cost-effective and affordable promotional unlimited Broadband plan ‘Experience Unlimited BB 249’ from September 9, 2016,” the telecom PSU said in a statement.
The limited period offer is available for first six months after which the subscribers will be migrated to a regular plan of their choice, BSNL said in the statement.
Though it is an unlimited offer, according to Fair Usage Policy (FUP) the download limit is fixed at 300GB per month.
FUP is implemented by Internet Service Providers (ISPs) keeping in view the fact that a small number of customers may otherwise use an excessive amount of the network bandwidth and impairs the experience of a large majority.
The plan will attract new users to experience BSNL broadband services, the corporation’s Chairman cum Managing Director Anupam Shrivastava said in a statement.
Shrivastava added that BSNL is the only operator offering lowest per GB data download cost plan under broadband services in the country.
At Reliance Industries’ 42th Annual General Meeting on Friday, Chairman Mukesh Ambani had said data must be “affordable”. He had said that against the prevailing market rate of Rs 250 per GB, Jio’s rates will be Rs 25-50 per GB depending on data usage. Reliance Jio 4G services is targeting 100 million customers in the shortest time possible.
Meanwhile, BSNL also said that it has signed a Memorandum of Understanding with Telecom Department regarding performance based targets assigned to the telecom PSU.
“BSNL signs MoU with Department of Telecom every year wherein certain parameter performance based targets are assigned to BSNL, by DOT and DPE (Department of Public Enterprises). On the basis of annual achievement vis-a vis targets of the MoU, DPE evaluates company’s performance and accordingly awards rating to BSNL,” the release added.