The traders’ association of Delhi’s poshest market has decided to wage a legal battle against Bollywood actor Salman Khan. The Khan Market Traders Association has sent a legal notice to the actor on Friday, asking him to change the name of his online shopping portal, khanmarketonline.com.
“After the announcement made by Salman Khan in December, we gave him and his office ample time to consider a name change. On January 3 we sent him a letter requesting him, but we didn’t receive any response. Finally we have sent a legal notice to their office,” said Sanjeev Mehra, president, Khan Market Traders Association.
Mehra said that ample time was given to the actor to change the name of his online portal but they had to take legal recourse in order to preserve the goodwill and reputation of the 65-year-old market.
The legal notice sent to Salman Khan stated that the web portal launched by him on his birthday, December 27, with the name khanmarketonline.com, may not only be considered ‘deceptive and misleading’ for consumers and traders but also affects trade of the market.
“The things sold on khanmarketonline.com would also be construed as sold by traders of the actual and physical Khan Market. Your web portal is misusing the name Khan Market and hence it amounts to passing of your goods as the goods belonging to the traders of the market,” the notice read.
“Your web portal is deceptive is deceptively similar and leads to confusion that the portal is operated by the traders,” the notice added.
By Friday afternoon however, the traders association received an SMS from Salman Khan’s office asking them to send their request via email and assured them that necessary action will be taken.
“Around 2pm we received a message from Salman Khan’s office assuring us that they are ready to consider our request. The message also made it clear that they had no intention to hurt anyone’s feelings or business,” said Dinesh Bali, spokesperson of the association.
Bali also said that they are looking forward to resolve the matter without any litigation and the association has decided to give the actor a week to change the name of his venture.