Indian women love earrings over other jewellery. Here’s proof

  • IANS, New Delhi
  • Updated: May 18, 2016 11:21 IST
Earrings are Indian women’s most-preferred choice in jewellery. And here too, danglers win hands down, as per a new survey. (Yogen Shah)

When it comes to jewellery, Indian women love one particular piece of jewellery the most -- earrings, both danglers and studs. According to survey done by an online ethnic wear web site, a whopping 39 percent of women, chose earrings over everything else. And 70 percent of these women loved jhumkas, hoops, chandeliers and dangling clip-ons. Only 30 percent showed a preference for studs and ear-pins.

This was followed by neck pieces, bindis and bangles in that order -- that comprised another 35.4 percent of women. The rest of them, 25.6 percent, chose between pendants, rings or a combination of accessories.

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The survey was done by Monica Gupta, co-founder of the portal said in a statement: “In our survey, women were given a wide choice to define their favourite fashion accessory. In India, making a hole in the ear is an elaborate family ritual.

From a painful process earlier, it has now become much easier. It’s normally the grandparents who supervise this process and ensure that a small gold earring is purchased for the child. Hence, earrings stay with us from an early age.”

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