Going against the essence of Prime Minister Narendra Modi’s much-touted initiative to promote India as a manufacturing hub, the logo of the Make in India campaign was designed by a foreign firm’s India arm, a query under the Right to Information (RTI) Act has revealed.
This information came to light after Neemuch district-based RTI activist Chandrashekhar Gaur filed an application in this regard with the Ministry of Commerce and Industries, New Delhi.
The Make in India campaign was launched by the PM just months after he assumed office to give a push to India’s economy.
However, controversy over its logo erupted soon after — first over the logo’s similarity to advertisements displayed by Zurich Cantonal Bank on local trains in Zurich and later when sections of media raised the issue of it being designed by a subsidiary of a US-based consultant firm.
The logo was designed by the Indian subsidiary of Portland, Oregon-based Wieden+Kennedy, one of the largest independently owned advertising agencies in the world.
Responding to criticism over hiring a foreign firm for the Make in India logo, Amitabh Kant, secretary of Department of Industrial Policy and Promotion (DIPP), on Thursday tweeted, “Logo has been designed by young Indians led by an Indian creative director. This is an Indian subsidiary of W & K.”