Bold posters a jibe at CBFC? Filmmakers seem to be channelling their rebellious streak
After much back and forth with the Censor Board, makers of Alankrita Shrivastava’s Lipstick Under My Burkha, finally released the poster of the film with the release date and it’s already creating a lot of buzz.bollywood Updated: Jul 15, 2017 13:40 IST
After repeatedly locking horns with the Central Board of Film Certification (CBFC; informally called Censor Board) since December 2016, director Alankrita Shrivastava’s film, Lipstick Under My Burkha, finally got a July release date earlier this month.
The film’s poster, which shows a lipstick in place of the middle finger, released on Tuesday, creating a buzz for what many think is the makers’ way of getting back at CBFC chairperson Pahlaj Nihalani, who had earlier denied the film certification, terming it “lady-oriented”. But the film will finally see the light of day, after they approached the Film Certification Appellate Tribunal (FCAT).
Ask Alankrita about the intent behind the poster, and she says, “The poster is about women having fun and defying patriarchy (sticking to the film’s theme). The credit goes to Ekta [Kapoor] and team and the design agency for coming up such an innovative idea to put across our point. The society has constantly been controlling women. How long will we let people do this? We’ve said that through the poster and at the end of the day, it’s a small act of rebellion and threat to patriarchy. If you think about it, it’s actually funny. You don’t have to take out a morcha, being ourselves is itself a threat to society.”
This poster, which went viral, isn’t the only example of bold posters of films that ran into trouble with the Censor Board. Befikre posters had Ranveer Singh and Vani Kapoor on a lip-lock spree, the one for Fuddu saw the lead actor standing naked holding a flower pot hiding his modesty, whereas erotic thriller Wajah Tum Ho’s poster stressed on steamy scenes.
But is this their way of turning rebel? “When I see such a poster, I don’t think about CBFC but what the film is trying to say. So, posters [like these] end up becoming a great marketing tool to create awareness and interest in the film, especially if it’s a small budget film. You try certain things and this poster business work wonders for a film,” says filmmaker Onir, adding that CBFC anyway has no control over what’s being released in the web space.
Actor Sana Khan of Wajah Tum Ho says, “Filmmakers know that they can’t put everything in execution in the film, so they put it out there in the form of bold posters”. She adds that Censor Board needs to anyway become slightly more lenient and let go certain things otherwise there will be all sorts of weird films being made.”
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First Published: Jun 21, 2017 19:12 IST