Is this going too far?

Vivek Oberoi and Mallika Sherawat took film promotions to another level as they shared a T-shirt at the unveiling of the first look of their film KLPD—Kismet Love Paisa Dilli.

Vivek Oberoi and Mallika Sherawat took film promotions to another level as they shared a T-shirt at the unveiling of the first look of their film KLPD—Kismet Love Paisa Dilli.

Their two-in-one act in Mumbai on Sunday made onlookers wonder if they wore anything under that tee, with the word ‘scr***d’ printed across.

Vivek Oberoi and Mallika Sherawat during the promotion of Kismet Love Paisa Dilli.

Fans feel this is going too far. “Didn’t they feel awkward dressed like that in a mall in front of so many people ... so sick,” says Rick Singh, 23.

“Showing hairy legs to sell a film is foolish,” says Alika Sarkar, 26. “Audiences look for content, not gimmicks. They even promoted Kyaa SuperKool Hain Hum in tees with suggestive slogans and an ‘adult afternoon’. Come off it!” says Tripti Kak, 29.