Priyanka Chopra isn’t charging Rs 15 cr to promote Assam. Here’s the proof

It was reported that Priyanka Chopra was getting Rs 1.5 crore a day for an ad campaign for the state. But officials refute the claim.

Last week, it was reported that Priyanka Chopra had been roped in as the brand ambassador for Assam tourism, and that the state’s government had signed her for their campaign. But the news took a controversial turn when some reports claimed that she was charging Rs 1.5 crore a day, and would pocket a cool Rs 15 crore for a 10-day shoot.

It was reported that Priyanka Chopra was getting Rs 1.5 crore a day for an ad campaign for the state. But officials refute the claim. (Yogen Shah)

However, now, the office of Assam Tourism Development has sent a letter, clearing the air. “The media reports regarding the remuneration are false,” reads the letter. Priyanka’s spokesperson also confirmed the news.

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An insider says, “Priyanka was approached for the campaign, and she is keen to do it too. But they never spoke about the money. She has been actively working for many causes, and the idea of promoting tourism for an Indian state appealed to her. She isn’t in the country till December, as she is busy shooting for her American show. She is also looking forward to the release of her Hollywood film. But she really wants to be part of this campaign, and will take a call on it soon.”

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In the past, many other Bollywood celebrities, including Amitabh Bachchan (for Gujarat), and Aamir Khan (for Incredible India), have promoted tourism campaigns.