Kids more influential than scientists

When it comes to keeping parents up to speed on environmental issues, kids are more influential than scientists, politicians and celebrities, a report has revealed.

According to the study, adults find the "pester power" of their offspring far harder to ignore than the green messages propagated by campaigners.

Meanwhile, many admitted to being less well informed on the subject than their progeny.

The study, by energy company EDF, showed 42 per cent of adults admitted to coming under pressure from their children to be more environmentally friendly.

"It's encouraging that children are taking such a proactive interest in green issues, and that parents are making a concerted effort to make changes to their lifestyles as a result," the Scotsman quoted Andrew Brown, of EDF Energy, as saying.

The ICM online study of 1,000 adults took place between 10 and 14 September.

First Published: Sep 21, 2010 14:42 IST