PRO WOLF: Bridging the Gap in India's Weightlifting and Powerlifting Footwear - Hindustan Times
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PRO WOLF: Bridging the Gap in India's Weightlifting and Powerlifting Footwear

Published on May 30, 2024 07:22 PM IST

One of PRO WOLF’s achievements is becoming the primary footwear and accessories supplier for the Army Sports Institute and the Sports Authority of India

PRO WOLF: Bridging the Gap in India's Weightlifting and Powerlifting Footwear
PRO WOLF: Bridging the Gap in India's Weightlifting and Powerlifting Footwear
ByHT Brand Studio

The weightlifting and powerlifting sector of fitness has seen a significant surge in popularity, particularly after the global upheaval caused by the COVID-19 pandemic. Yet, amid this growing interest, a crucial aspect of the sport remained largely overlooked: specialized footwear. This gap was keenly felt by athletes who had to choose between high-priced international brands or inadequate local options. With this, PRO WOLF- a brand that seeks to redefine the landscape of weightlifting and powerlifting footwear in India, enters the market.

Founded in mid-2020 by Tejas Bhavsar, PRO WOLF emerged from a fine blend of industry expertise and market research. Bhavsar, with his extensive background in the leather materials market and a keen understanding of the footwear industry, identified a deep void in the availability of professional lifting shoes for Indian athletes. The options were limited—either handcrafted local shoes that lacked the necessary support and durability or imported brands like Nike and Adidas, whose price tags ranged from 15,000 to 20,000 rupees, making them unaffordable for many aspiring athletes.

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Recognizing this imbalance, he thought of working out a homegrown solution that would meet the specific needs of Indian weightlifters and powerlifters. After 2 years of groundwork and extensive research, PRO WOLF was born, offering high-quality lifting shoes at an affordable price point. The brand’s mission is clear: to empower Indian youth by making professional-grade lifting shoes accessible and to foster a greater interest in sports like weightlifting and powerlifting, ultimately promoting Olympic sports within the country.

One of PRO WOLF’s most notable achievements is becoming the primary footwear and accessories supplier for the Army Sports Institute and the Sports Authority of India (SAI), where top Indian international athletes train. This partnership shows the brand’s commitment to quality and its pivotal role in supporting India’s athletic talent.

What sets PRO WOLF apart in the industry is its singular focus on lifting shoes within a market that is heavily dominated by fashion and sneaker trends. While other brands vie for a piece of the fashion pie, PRO WOLF is dedicated to catering to the specific needs of lifters. This dedication is evident in the design and functionality of their products, which are crafted to provide the optimal balance of support, stability, and durability that serious lifters require.

The story of PRO WOLF is not just about filling a market gap; it’s about building a new path in this era of Indian sports. The brand’s commitment to affordability without compromising quality is an important stride toward making weightlifting and powerlifting more accessible to the masses. By addressing the unique requirements of Indian athletes, PRO WOLF is not just offering products; it is building a community and inspiring a new generation of sports enthusiasts.

In an industry where trends often overshadow functionality, PRO WOLF’s approach is refreshingly practical and deeply rooted in the needs of its users. This human-centric perspective is perhaps one of the most compelling aspects of the brand. It’s not just about selling shoes; it’s about supporting dreams, enabling performance, and nurturing talent.

With each pair of shoes, PRO WOLF is not only enhancing performance but also contributing to the broader goal of elevating India’s presence in the global sporting arena. In the years to come, as more Indian athletes don PRO WOLF shoes, the brand’s impact will be measured not just in sales figures, but in the achievements and dreams it helps realize. This is just the beginning of a promising journey towards transforming Indian sports, one step at a time.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

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