Hero Honda strikes with new Splendor
Looking to arrest its slide in the entry level motorcycle segment, the country’s largest two wheeler manufacturer Hero Honda on Monday launched its next generation version of best selling Splendor Pro.business Updated: Sep 27, 2010 21:10 IST
Looking to arrest its slide in the entry level motorcycle segment, the country’s largest two wheeler manufacturer Hero Honda on Monday launched its next generation version of best selling Splendor Pro.
The company has in the past refreshed the 16-year-old warhorse on numerous occasions to the point it now has three avatars — Splendor plus, NXG and Pro. Though the changes remain cosmetic, a slightly more powerful engine, enhanced fuel economy, improved headlight and battery and a R800 increase in price are some of them, it is the timing of the launch that merits attention.
Hero Honda’s marketshare has been under pressure since the beginning of this fiscal with arch rival Bajaj Auto eating into its share. Its hold over the bread and butter 100cc segment, that accounts for 73 per cent of total motorcycle sales, has slid from 82 per cent last year to under 70 per cent this year. Bajaj’s Discover, which was launched in a 100cc category recently has been the main beneficiary.
The upcoming festive season, when two wheeler sales traditionally hit the roof, presents the perfect time for Hero Honda to hit back and Splendor the suitable vehicle to do so.
“We are confident that Splendor Pro will further augment our growth in the deluxe segment,” said Anil Dua, senior vice president (marketing and sales), Hero Honda.
First Published: Sep 27, 2010 21:08 IST