Marketing service provider RK Swamy files IPO papers with SEBI. 5 things to know

The RK Swamy Hansa Group has 15 year track record in Data Analytics and Marketing Technology, according to the draft red herring prospectus filed with SEBI.

Published on: Aug 12, 2023, 18:19:52 IST

By HT News Desk

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RK Swamy Limited, a leading marketing services provider company, has filed the draft red herring prospectus (DRHP) with Securities and Exchange Board of India on Saturday. The company which first gained popularity as an advertisement agency, offers creative, media, data analytics and market research services solutions.

As the company filed DRHP with SEBI for an initial public offering as per Mint report, here are five things you need to know:

1. The company's IPO consists of fresh issue of up to ₹215 crore and an offer for sale (OFS) of up to 8.7 million equity shares.

2. The offer for sale comprises 1,788,093 equity shares by chairperson Srinivasan L Swamy, up to 1,788,093 by Narasimhan Krishnaswamy, 4,445,714 equity shares by Evanston Pioneer Fund L.P. as well as 678,100 shares by Prem Marketing Ventures LLP.

3. The company will utilise the funds raised from IPO for funding the working capital, while the funding of capital expenditure to be incurred for setting up a digital video content production studio.

The company's IPO consists of fresh issue of up to ₹215 crore and an offer for sale (OFS) of up to 8.7 million equity shares (iStock Files)

4. According to the draft papers, the company wishes to utilise the funds for information technology infrastrucure development along with that of subsidiaries Hansa Research and Hansa Customer Equity.

4. The IPO's book running lead managers are SBI Capital Markets Limited, IIFL Securities Limited and Motilal Oswal Investment Advisors Limited

5. The RK Swamy Hansa Group has 15 year track record in the field of Data Analytics and Marketing Technology, according to the DRHP.

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HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

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