Nikon looking at consolidating position in Indian market
Japanese camera major Nikon Corporation is aiming to achieve a double digit annual growth in the estimated 12.22 lakh unit Indian camera market and plans to expand its newly-launched concept of 'exclusive zones' for Digital Single Reflex Lens (DSRL) cameras.
"We have currently a 10 per cent share of the 12 lakh unit strong Indian compact lens camera market and 45 per cent share in the 22,000 unit DSLR market and we hope to continue with double digit growth," Nikon Corporation President Makoto Kimura told PTI.
He said the company is planning to set up its just-launched 'DSLR exclusive camera zones' concept in all the metros and Tier I cities this year.
"We have just launched our first exclusive camera zone for Nikon's DSLR product range in Delhi and we are now planning to have such zones and all the metros and and Tier I cities in India during 2009," Kimura said.
The DSLR exclusive camera zones are modeled on the shop-in-shops concept and would have the entire range of DSLR cameras and accessories.
"So far our entire range was only available through our distributors and the new zone model is intended to help us reach the customer easily," Kimura said.