Mahindra bags nearly 94,000 orders for the XEV 9S and XUV 7XO SUVs

Updated on: Jan 15, 2026 10:18 am IST

Mahindra opened bookings for XEV 9S and XUV 7XO yesterday, recording nearly 94,000 orders worth over ₹20,500 crore on the same day.

Mahindra & Mahindra announced on Tuesday the commencement of bookings for the XEV 9S and the XUV 7XO, both of which received a strong initial response from customers. The company informed that it recorded 93,689 consolidated bookings across both models as of 2 PM on January 14, 2026.

Mahindra XUV 7XO and XEV 9S, the automaker’s latest ICE and electric SUVs, have drawn a strong response on the first day of bookings.
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Mahindra XUV 7XO and XEV 9S, the automaker’s latest ICE and electric SUVs, have drawn a strong response on the first day of bookings.

The carmaker said that this number equated to a total booking value of over 20,500 crore (calculated at ex-showroom). The demand goes to show Mahindra’s growing influence in India’s SUV market. With the launch of the XEV 9S and the XUV 7XO, the automaker is targeting buyers with distinct needs, from family-focused electric mobility to feature-rich ICE SUVs.

Deliveries to roll out in phases

Mahindra said deliveries will be carried out in a phased manner across its dealer network. The XUV 7XO has already begun reaching customers from January 14, while deliveries of the XEV 9S are scheduled to start from the week of January 26, 2026. The phased rollout is expected to help manage demand as bookings continue to build.

(Also read: Mahindra XUV 7XO first drive review: A big leap forward in comfort, tech and value)

Mahindra XUV 7XO

Launched on January 14, the Mahindra XUV 7XO is priced between 13.66 lakh and 22.47 lakh (introductory, ex-showroom), with the special pricing applicable to the first 40,000 customers. The SUV replaces the popular XUV 700 nameplate and arrives as a facelifted and updated version of the model.

While the XUV 7XO carries forward its existing petrol and diesel engine options, Mahindra has refreshed its design and upgraded its feature list. The SUV now gets a sharper exterior look, updated interior technology and enhanced safety systems, aimed at keeping it competitive in the crowded mid-size SUV segment.

(Also read: Mahindra Vision S SUV Nears Production: What We Know So Far)

Mahindra XEV 9S

On the electric side, the Mahindra XEV 9S expands the company’s premium EV lineup. Officially launched in November 2025, the three-row electric SUV is built on Mahindra’s dedicated INGLO architecture and is positioned above the XEV 9e.

Prices for the XEV 9S start at 19.95 lakh and go up to 29.45 lakh (ex-showroom), depending on the variant. The model focuses on offering a spacious cabin, modern technology and a premium driving experience, catering to buyers looking to move into electric mobility without compromising on size or comfort.

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    ABOUT THE AUTHOR
    Ryan Paul Massey

    Ryan likes to stay updated with the trends of the automotive and tech world. His hobbies include driving (should be obvious), learning new musical instruments (can play a little bit of everything) and singing.

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