Rapido to launch women-only ‘Pink’ bike fleet in Karnataka, aims to empower 25,000 women

The 'Pink Rapido' fleet will debut in Karnataka by the end of this year, providing women-driven bike taxi services.

Updated on: Feb 15, 2025, 07:54:18 IST

By HT News Desk

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Ride-hailing platform Rapido is set to launch its ‘Pink Rapido’ fleet in Karnataka by the end of this year—a women-only bike taxi service driven by women, for women.

Co-founder Pavan Guntupalli announced the initiative on Friday at the ‘Global Investment Summit,’ highlighting Rapido’s commitment to empowering women in the mobility sector.

“Our aim is to create 25,000 job opportunities for women by introducing women captains on Rapido bikes. If a woman can travel safely with a trusted driver and reach her destination without worry, that will be our true success,” Guntupalli said according to ANI.

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Safe and empowering work environment

He emphasised that the initiative is not just about creating jobs, but about offering women a safe and empowering work environment. "We have implemented several safety measures to ensure a secure ride experience. Even women without advanced education or skills are finding opportunities in nearby towns, which is a matter of pride for us. Around 35 per cent of our workforce comes from smaller cities and towns," he added.

Guntupalli also shared advice for aspiring entrepreneurs: "One individual can spark change, but together, we can create a transformative revolutionary shift. Keep moving forward and the doors of opportunity will keep opening."

Radhika Gupta, MD of Edelweiss Mutual Fund, highlighted the importance of creating value through entrepreneurship. "Business is about solving problems and improving lives. Young people must seize every opportunity and use it to create meaningful change. The state is heading towards a $1 trillion economy, opening up abundant opportunities," she said.

Gupta also shared a piece of investment wisdom: "Treat SIP (Systematic Investment Plan) like a "sweetheart in your purse". It's only meaningful in the long run -- a sweet investment for your future."

On preparing for exams, Guntupalli's advice was clear: "Plan well, study wisely, and get plenty of rest. When results arrive, remember, another exam is always waiting."

Madan Padaki, social entrepreneur and president of TiE Bengaluru, concluded: “The drive to build businesses is everywhere in this state, not just Bengaluru but every city and village. Indian entrepreneurs are focused on improving human lives and not just after money.”

(With agency inputs)

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HT News Desk
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