Ahead of Holi, shopkeepers of Sadar Bazar say most of their stock is sold out

Published on Mar 12, 2022 01:14 PM IST

With high sales, most of the fancy products are already running out of stock, share shopkeepers from the wholesale market.

With less than a week to go for Holi, vendors at the market say sales this year are matching up to the pre-pandemic era. (Photo: Manish Rajput/HT)
With less than a week to go for Holi, vendors at the market say sales this year are matching up to the pre-pandemic era. (Photo: Manish Rajput/HT)
By, New Delhi

Colours, balloons, colourful wigs, pichkaris — everything you need for a blast this Holi (March 18) is flying off the shelves at Old Delhi’s Sadar Bazar, and shopkeepers say they can’t be happier. “Do saal baad logon ko hausla aaya hai ki iss saal Holi ache se manayenge, toh ab chhodenge nahin khelna. So business is booming this year,” says Bharat Bhushan, a shopkeeper from the wholesale market.

Make Holi fun for your kids with these funky glasses available at ₹480 for a set of 12 pieces (Photo: Manish Rajput/HT)
Make Holi fun for your kids with these funky glasses available at ₹480 for a set of 12 pieces (Photo: Manish Rajput/HT)

With high sales, most of the fancy products are already running out of stock, share shopkeepers. “Sab maal almost bik gaya hai. We had T-shirts with slogans reading, ‘Happy Holi’, ‘Rang Barse’. We have colour tanks with popular cartoon characters too,” says Sohail, a shopkeeper, from the market. “Colourful T-shirts with slogans such as, ‘Rang Barse’, ‘Holi ki Toli’, ‘Bura Na Mano Holi Hai’ are much in demand this year,” adds Dayal Das, another shopkeeper.

Splash your loved ones with fragrant gulal with these colour bombs priced at ₹1,250 per cylinder. (Photo: Manish Rajput/HT)
Splash your loved ones with fragrant gulal with these colour bombs priced at ₹1,250 per cylinder. (Photo: Manish Rajput/HT)

Hot selling products such as wigs and bands with ‘Happy Holi’ slogans are catching the fancy of buyers. “Maal nahi hai iss time, par business sahi hai. Kaam badiya chal raha hai. Gulal is selling fast. We even had ‘Happy Holi’ hair bands for parties, which are nearly sold out,” says Pandit ji, a shopkeeper. “We had plastic magic glass, jisme paani daalo toh colours aa jate hain. We also have cylinders which pop out fragrant gulal, and is priced at 1,250 each,” chimes in Harpreet Singh, another shopkeeper.

Whether you’re a fan of SRK or PUBG , this market has a lot on offer for you, with its pichkari collection. These start from ₹300. (Photo: Manish Rajput/HT)
Whether you’re a fan of SRK or PUBG , this market has a lot on offer for you, with its pichkari collection. These start from ₹300. (Photo: Manish Rajput/HT)

“Prices of all the items have gone up, and that of pichkaris has doubled this year! We have pichkaris starting from 120. But people are buying them in bulk, despite the hike,” says Kaleram, a vendor. Though sales are high, some sellers say supply has been less due to the lockdowns last year. “Hence, the rates of the products are a bit higher than usual this year,” adds Mukesh Babbar, another shopkeeper.

Author Tweets @Nainaarora8

Follow more stories on Facebook and Twitter

SHARE THIS ARTICLE ON
  • ABOUT THE AUTHOR

    Naina Arora writes on City, Art and Culture of Gurugram, for the daily Entertainment & Lifestyle supplement, HT City

SHARE
Story Saved
×
Saved Articles
Following
My Reads
My Offers
Sign out
New Delhi 0C
Wednesday, December 07, 2022
Start 15 Days Free Trial Subscribe Now
Register Free and get Exciting Deals