Indians to spend more this Diwali: survey

Despite the economic slowdown, Indian consumers are upbeat about spending this festive season, according to a survey.

Despite the economic slowdown, Indian consumers are upbeat about spending this festive season, according to a survey.

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"The average Diwali spend among Indians this year would be $213 with household items, health and beauty, entertainment and vouchers or gift cards topping the Diwali gift list," said the survey by online payment company PayPal. Diwali falls Oct 17.

According to the survey, about 45 per cent are expected to spend more during this festive season than they did last year.

The survey said about 70 per cent of Indians are keen to keep the holiday spirit alive without fail.

Of the four countries surveyed across south and Southeast Asia, Indians also appear to be the savviest at online shopping, with three quarters intending to shop online during the upcoming festive period.

Indian online shoppers are looking for product quality guarantees, evidence of good website payment security and competitive prices when it comes to their online shopping experience.

"Many online merchants will be gearing up for the festive period and encouragingly it looks like spending is due to rise in India," said Mario Shiliashki, general manager of PayPal Southeast Asia and India.