Meet on making cheaper products available to all

How to make cheaper products accessible to people with limited budget? Indian and foreign experts will participate in an international symposium on Access at Base of Pyramid (BoP) to address ways to ensure that cheaper items in the market reach the target population successfully. HT reports.

How to make cheaper products accessible to people with limited budget? Indian and foreign experts will participate in an international symposium on Access at Base of Pyramid (BoP) to address ways to ensure that cheaper items in the market reach the target population successfully.

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The event will be organised at the India Habitat Centre on February 28. Access to affordable healthcare will be an important aspect of the discussion. An estimated 200 million Indians fall under the category, which does not earn more than Rs 1.5 lakh a year.

“No country can achieve and sustain Millennium Development Goal without broadening business approach towards those who are at the base of pyramid. The socio-economic environment or social determinants of this societal section must be taken care of. They are facing a lot of inequities globally, especially health inequities,” said Sir Michael Marmot, director of UCL Institute of Health Equity.

“But the evidence suggests that we can make great progress towards closing the health gap by improving the conditions in which people are born, grow, live, work and age,” he added.

The symposium will provide an opportunity for India to know about sustainable business modules aimed at uplifting and empowering this section of society. It is also about motivating and mobilizing those who have resources to move out of their comfort zone by doing a noble deed.