SPIC MACAY roped in to promote event

The Commonwealth Games 2010 Organising Committee has joined hands with SPIC MACAY, a cultural non-government organisation, to reach out to the youth and promote the 12-day sporting event.

The Commonwealth Games 2010 Organising Committee has joined hands with SPIC MACAY, a cultural non-government organisation, to reach out to the youth and promote the 12-day sporting event.

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SPIC MACAY (Society for the Promotion of Indian Classical Music And Culture Amongst Youth) promotes Indian classical music, dance and other aspects of Indian culture in over 300 towns and cities across the world.

As part of this initiative, SPIC MACAY will reach out to 500 schools and colleges in Delhi and NCR and spread awareness about the Games.

The organisation will distribute specially created literature on the Games, arrange visits of ‘Shera’ — the Games mascot — in campuses, organise special photography exhibitions and also showcase short films on the Games.

“The Games is a good platform to promote Indian heritage. We will publicise the event through our concerts and programmes,” said Kiran Seth chairman and founder, SPIC MACAY. Seth said the Games is a good opportunity for the youth to interact with young people coming from abroad.

SPIC MACAY will conduct a publicity drive to spread the word about the upcoming Games through its signature “Music in the Park” concert series this year. A message on Commonwealth Games will be read out to the people of the Capital before, in the middle and at the end of each concert.

“We hope to mobilise the support of the country’s youth for the Games through this partnership. The Games will leave behind world-class sporting infrastructure in the country and will proliferate a sporting culture that students and youth can most benefit from,” said Suresh Kalmadi, chairman of the Organising Committee.

Kalmadi said the partnership will help in setting the ‘cultural’ for the Games.