HT Image
HT Image

Bhansali's Sawariya features in NYT

Sawariya is India's first film to be treated as a full-fledged international film and Sony has planned its marketing and publicity accordingly.
By Subhash K Jha | IANS, Mumbai
UPDATED ON AUG 13, 2007 04:55 PM IST

Director Sanjay Leela Bhansali is delighted over the prominent display his latest film Sawariya, produced by Sony's international division Sony Pictures Entertainment, was given in the New York Times.

The film, starring newcomers Ranbir Kapoor, the son of Rishi Kapoor and Neetu Singh, and Sonam, daughter of Anil Kapoor, was featured in the August 8 issue of the magazine, titled 'Hollywood Starts Making Bollywood Films In India'.

The article also published the first-ever still from the film.

Sawariya is India's first film to be treated as a full-fledged international film and Sony has planned its marketing and publicity accordingly. Its pre-release publicity will cover reputed international publications.

A smiling Sanjay told IANS: "My leading man Ranbir is in the US with his father. It was he who excitedly informed me about the New York Times article from there. I think Sony Pictures are showing an exceptional amount of professionalism in putting non-Indian audiences on to Sawariya."

SHARE THIS ARTICLE ON
Close
Shahid Kapoor and Mira Rajput took the Centre of Gravity challenge.
Shahid Kapoor and Mira Rajput took the Centre of Gravity challenge.

Shahid Kapoor nails Centre of Gravity challenge with Mira Rajput, watch video

UPDATED ON MAR 07, 2021 08:32 PM IST
  • Shahid Kapoor aced the Centre of Gravity challenge, much to the surprise of his wife Mira Rajput, who called him a 'smooth operator'. Watch the video here.
Close
Sonakshi Sinha plays a tough cop in her debut web series.
Sonakshi Sinha plays a tough cop in her debut web series.

Sonakshi debuts fierce cop look from Amazon series, Huma has a funny response

PUBLISHED ON MAR 07, 2021 07:32 PM IST
  • Sonakshi Sinha, who plays a tough cop in her debut web series, shared her first look from the show on the eve of International Women's Day. See it here.
Close
Aaliya Siddiqui had filed for divorce from her husband Nawazuddin Siddiqui last year.
Aaliya Siddiqui had filed for divorce from her husband Nawazuddin Siddiqui last year.

Nawazuddin Siddiqui's wife Aaliya ready to resolve issues with Shamas Siddiqui

PUBLISHED ON MAR 07, 2021 07:07 PM IST
  • Nawazuddin Siddiqui's wife Aaliya has reaffirmed her wish to reconcile with the actor in a new interview, adding that she is ready to mend her ties with his brother Shamas.
Close
Abhinav Shukla felt Rahul Vaidya had an unfair advantage over other contestants who were in Bigg Boss 14 since day one.
Abhinav Shukla felt Rahul Vaidya had an unfair advantage over other contestants who were in Bigg Boss 14 since day one.

Abhinav Shukla feels Rahul Vaidya did not deserve to be in top 2 of Bigg Boss 14

PUBLISHED ON MAR 07, 2021 07:06 PM IST
  • Abhinav Shukla said that Bigg Boss 14 runner-up Rahul Vaidya did not deserve to be in the top two as he walked out of the show during the mid-season finale.
Close
BTS singer Jungkook hosted a VLive on Sunday.
BTS singer Jungkook hosted a VLive on Sunday.

BTS's Jungkook flaunts new hair colour, thanks fans and more in latest VLive

PUBLISHED ON MAR 07, 2021 06:29 PM IST
  • BTS singer Jungkook hosted a VLive on Sunday. During the chat, he revealed his new hair colour, thanked the ARMY, listened to songs and gave everyone a good look at his arm tattoos.
Close
Vicky Kaushal at the Indian Army camp in Uri.
Vicky Kaushal at the Indian Army camp in Uri.

Vicky visits Indian Army base camp in Uri, shares photos from his 'lovely day'

PUBLISHED ON MAR 07, 2021 06:26 PM IST
Vicky Kaushal thanked the Indian Army for inviting him to their base camp in Uri to spend the day. He took to Instagram to share pictures from his visit.
Close
Virat Kohli and Anushka Sharma at a birthday party.
Virat Kohli and Anushka Sharma at a birthday party.

Virat Kohli and Anushka Sharma let their hair down at a party

PUBLISHED ON MAR 07, 2021 05:51 PM IST
A candid picture of Virat Kohli and Anushka Sharma celebrating the first birthday of Wriddhiman Saha's son Anvay in Ahmedabad was shared online. See it here.
Close
Rhea Kapoor has been dating Karan Boolani for several years now.
Rhea Kapoor has been dating Karan Boolani for several years now.

Rhea Kapoor showers boyfriend Karan Boolani with kisses in cute photos

PUBLISHED ON MAR 07, 2021 05:29 PM IST
  • Rhea Kapoor dedicated an adorable Instagram post to her boyfriend Karan Boolani. She shared pictures of her showering him with kisses. See his reply here.
Close
Hema Malini got emotional on watching a video message from Esha Deol.
Hema Malini got emotional on watching a video message from Esha Deol.

Hema Malini moved to tears by Esha Deol’s heartwarming message on Indian Idol 12

PUBLISHED ON MAR 07, 2021 05:21 PM IST
  • Hema Malini was left teary-eyed on watching a video message from her daughter, Esha Deol, on Indian Idol 12. The episode will be aired tonight. Watch the promo here.
Close
Taimur Ali Khan recently turned older brother.
Taimur Ali Khan recently turned older brother.

'Cowboy' Taimur steps out with dad Saif Ali Khan and half-sister Sara Ali Khan

PUBLISHED ON MAR 07, 2021 05:05 PM IST
  • Taimur Ali Khan was photographed in Mumbai on Sunday. The star kid was seen out with his father Saif Ali Khan and half-sister Sara Ali Khan.
Close
Ibrahim Ali Khan turned 20 on March 5.
Ibrahim Ali Khan turned 20 on March 5.

Inside Ibramin Ali Khan's birthday bash with Saif, Sara calls them 'carbon copy'

PUBLISHED ON MAR 07, 2021 04:47 PM IST
  • Sara Ali Khan shared two new pictures from brother Ibrahim's birthday party. More pictures were shared by one of Ibrahim's friends.
Close
Natalie Portman will play Jane Foster/Mighty Thor in the new movie.
Natalie Portman will play Jane Foster/Mighty Thor in the new movie.

Thor: Love and Thunder leaked set photos and video reveal a plot spoiler

PUBLISHED ON MAR 07, 2021 04:29 PM IST
  • Chris Hemsworth, Natalie Portman and director Taika Waititi are currently filming Thor: Love and Thunder in Australia. A few photos and a video from the sets have leaked online.
Close
Rannvijay Singha recently announced that his wife Prianka and he were expecting their second child together.
Rannvijay Singha recently announced that his wife Prianka and he were expecting their second child together.

Rannvijay Singha wishes wife Prianka on her birthday, says he's missing her

PUBLISHED ON MAR 07, 2021 04:12 PM IST
  • Rannvijay Singha of Roadies fame wished his wife Prianka Singha on her birthday on Sunday. They recently announced they were expecting their second child together.
Close
Anupam Kher turned 66 on Sunday.
Anupam Kher turned 66 on Sunday.

Inside Anupam’s birthday ‘pawri’: Watch actor dancing with his 'best friends'

PUBLISHED ON MAR 07, 2021 04:12 PM IST
  • Anupam Kher, who turned a year older on Sunday, shared a video from his birthday 'pawri' with his 'best friends'. Watch it here.
Close
Vidya Balan in a still from The Dirty Picture.(HT Photo)
Vidya Balan in a still from The Dirty Picture.(HT Photo)

Vidya recalls parents' first reaction to Dirty Picture: 'Dad clapped, mom cried'

UPDATED ON MAR 07, 2021 03:51 PM IST
  • Actor Vidya Balan has recalled feeling worried about how her family would react to The Dirty Picture. She revealed her mother and father's immediate reaction to the film.
Close
SHARE
Story Saved
OPEN APP