Deepika becomes ambassador for pen brand

Luxor Writing Instruments today said it has roped in Bollywood actor Deepika Padukone as brand ambassador for its pen brand – Pilot for the next two years.

Luxor Writing Instruments today said it has roped in Bollywood actor Deepika Padukone as brand ambassador for its pen brand – Pilot for the next two years. She will be seen in an aggressive multi-media campaign, which will be created by Lowe Lintas.

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"Our association with her is the right fit with many common factors between Pilot and Deepika which appeal to the youth instantly. I am sure this alliance will emphasise the positioning of Pilot series as a choice of young achievers," a company statement said.

Luxor's range of writing instruments are exported to 110 countries worldwide and thus the company also wanted a face that would be internationally recognised, it added.