Ekta goes the Aamir way

According to reports, filmmaker Ekta Kapoor is all set to promote her film Once Upon A Time In Mumbai just as Aamir had promoted Ghajini.

According to reports, filmmaker Ekta Kapoor is all set to promote her film

HT Image

Once Upon A Time In Mumbaai

just as Aamir had promoted

Ghajini

. She is partnering with a multiplex, and all the ushers and staff in the cinema halls screening the film will adorn the 70’s look. Aamir had also done something similar with all

the ushers donning the Ghajini haircut when the film released. Vikram Malhotra, of Balaji, has confirmed the gimmick, saying that the movie is a stylish ode to the retro-cool era of the ’70.