Kardashian's wedding rights sell for $1 mn
Reality star Kim Kardashian is set to make a lump sum from her marriage and has reportedly sold exclusive coverage of her engagement and wedding for $1 million.entertainment Updated: Jun 14, 2011 18:28 IST
Reality star Kim Kardashian is set to make a lump sum from her marriage and has reportedly sold exclusive coverage of her engagement and wedding for $1 million.
The 30-year-old socialite's nuptials will be covered by People Magazine, reported New York Post. Despite securing the lucrative coverage, the magazine's editors are reportedly concerned that public fascination of the reality star may be waning.
Kardashian became engaged to the NBA star Kris Humphries last month, with the magazine paying an initial $300,000 before making a second deal for wedding rights of just over USD 1 million. According to sources, magazine staffers are concerned their investment won't be fully recouped. Rival magazine 'OK' reportedly made an offer of nearly USD 2 million but eventually pulled out of the bidding.
"People's Kim engagement cover sold well, but did not as well as they hoped. Over a million copies were sold, which is good but not their best. And when you spend that much on a cover story, you expect it to sell," an insider said.
Recent allegations that Kim was unfaithful to her fiance with NFL player Bret Lockett appear to have damaged the star's reputation, with one source saying, "Some editors think the cheating scandal and the over-the-top ring and wedding could be a turn-off."
First Published: Jun 14, 2011 08:51 IST