Kites looking to tap Spanish market
“The world has become smaller due to globalisation and films from South Korea and other Asian countries are making an impact in the mainstream Hollywood and other markets. I want to show the world that Indian films have the potential to do that too,” Roshan asserts.
Earlier this year, Shah Rukh Khan and Karan Johar’s My Name Is Khan grossed $ 39 million worldwide in a month, with $17 million coming from outside India. The overseas market makes for seven per cent of the overall revenues in India’s Rs 89.3-billion film industry. US, Canada, UK and Europe account for up to two-thirds of the foreign income, according to a recent KPMG report on India’s media and entertainment industry.
Central and South America did not figure in the breakdown. Says Kites director Anurag Basu, “I feel sad that the world knows only filmmakers like the US-based Mira Nair (Salaam Bombay!, Monsoon Wedding) and Canada-based Deepa Mehta (Elements trilogy). They don't know about the real Indian films and the filmmakers. I feel Kites will be a film that will appeal to masses in Western and Spanish-speaking countries.”
Barbara Mori, a 32-year-old model and actress who has worked in television soap operas and a number of Spanish films, says that the Kites is an emotional love story though the two protagonists don’t speak each other’s language. “Emotions appeal to human beings all over the world which is why I felt the film can work on an international scale before going ahead with the project,” she asserts.
The film releases on May 21.