SRK teams up with wife for ad
After 16 years, the couple inks deal for a home furnishing brand. The last time Gauri featured with SRK in an ad back in 1994. However, this time she’s the driving force in the endorsement.entertainment Updated: Aug 11, 2010 19:10 IST
Gauri Khan will make her second ad appearance with husband Shah Rukh Khan.
The last time she featured with him in an ad was for Cinthol soap, back in 1994. However, this time, she’s the driving force in the endorsement. Apparently, the Khan couple was paid twice SRK’s usual fee for the launch of the home furnishing brand, D Décor.
Despite his star status, the company wasn’t interested in SRK solo. And had Gauri refused, the brand custodians would have considered other options.
Ajay Arora, MD, D Décor says, “We approached the Khan couple because the brand stands for a certain level of leadership. Besides, they belong to our target age group. We’re first aiming for consumers who’re settled and setting up their homes,” he explains.
Interestingly, Arora’s wife Simone is the sister of Sussanne Hrithik Roshan, which helped them seal the deal. He admits, “Sussanne and Gauri are great friends. That brought in a certain degree of comfort,” and adds, “Despite our good relationship with the Khans, the degree of professionalism will be maintained.”
Arora concedes that it took some persuasion to get Mrs Khan’s nod, since she hadn’t done an endorsement in a long time.
He declines to share the figures of the deal, saying, “Shah Rukh’s fees are public knowledge. But since we have the couple on board, the remuneration is higher.”
Sunhill Sippy of Highlight Films will shoot the commercial with the couple after SRK returns from London, where he’s currently filming Ra.One with Kareena Kapoor. Arora informs that the first ad will kickstart their campaign for Diwali, after which they will work on their next.
Seems Khan is nervous about the ad and hopes it turns out well. He tweeted, “Wife is all set for the shoot. I haven’t prepared anything. Better learn my lines and not mess up in front of her.”
Will Sussanne and Hrithik Roshan be signed on as brand ambassadors after the contract with the Khans ends? Arora replies, “We’re looking at a lifelong relationship with SRK-Gauri. The initial contract for the year is renewable.”
As for the Roshans, he says, “We look forward to having Hrithik and Sussanne on board in the future too.”
First Published: Aug 10, 2010 21:23 IST