What’s your bra colour? | entertainment | Hindustan Times
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What’s your bra colour?

Women from across the world are putting up the colours of their bras as status messages on Facebook and Gmail... find out why.

entertainment Updated: Jan 09, 2010 19:09 IST
Namya Sinha

Pink, black, white, purple, red… if you were wondering the reason behind these colourful Facebook and G-talk status messages that women in your friends’ list have put up in the past few days, here it is.

Since last week, a message floating around on the social networking sites has been calling women to post the colour of their bra, as their status. The intrigue behind the mysterious updates and the status messages was meant to raise awareness for breast cancer. The message reads: “In honour of breast cancer awareness, we are playing a game.... silly, but fun! Write the colour of your bra as your status, just the colour, nothing else!! Copy this and pass it on to all Females ... NO MEN!! This will be fun to see how it spreads, and we are leaving the men wondering why all females just have a colour as their status!! Let’s have fun!!”

It is not known where the idea started, or who is behind it, but it has created such a buzz on the web that one of the top searches on Google on Friday was people wondering about the Facebook colours. On Facebook, a community called Breast Cancer Awareness ? I updated my Status with my Bra colour? has collected more than 40,000 members within four days of its launch.

The blogsphere and Twitter have also been abuzz with discussions about colourful status messages. “This is soo exciting. I don’t know about the awareness, but now I know all the colour of bras of all my friends,” says Manisha Yadav, an MNC executive.

Writer Vibha Kumar’s status on Facebook reads, “No colour, damn, it’s just not there today! But I like the whole purple, fuschia, black and peach brigade! ;)” Not wanting to be left behind, men are adding to the fun with their own ‘colourful’ status messages. MBA student

Rohan Kansal’s status was “Rainbow”. He says, “I’m a game for any campaign, so I join in with rainbow colours.” Many, however, are not understanding the purpose behind this campaign. PR executive Kanika Mehra, asks, “Wonder how this will raise awareness against cancer.”