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Fashion fiesta: HT City Print Fashion Week is back with a bang

We are back with the second edition of HT City Print Fashion Week that brings game-changing glamour right at your doorstep!

fashion and trends Updated: Nov 16, 2016 07:53 IST
HT Correspondent
HT Correspondent
Hindustan Times
Print Fashion Week,Hindustan Times,HT CITY PFW
Models in Sabyasachi outfits for the first edition of HT City Print Fashion Week.(HT Photo)

This wedding season, be ready to unlearn every fashion rule you have lived by. After a much talked about take-off last year, HT City Print Fashion Week (PFW) 2016 is set to bring you game-changing glamour, unrivalled style inspiration and groundbreaking trends right at your door step!

The one-of-its-kind fashion week will showcase bridal and cocktail collections of India’s top designers in a unique print format. This year, our stalwarts’ gallery features Rajesh Pratap Singh, Namrata Joshipura, Ritu Beri, Shantanu and Nikhil, and Manish Malhotra.

Coverage of the first edition of HT City PFW — Models in Rohit Bal’s creation.

Sunil Sethi, president, FDCI, says the fashion week stands out because of its accessibility. “This concept is special because it gives everyone a chance to be a part of the fashion world,” he says. Designer Ritu Beri says the reach of this fashion week is unparalleled. “It’s an impressive initiative to reach out to an audience that often doesn’t get to visit a fashion show. It’s a great way to see a designer’s latest collection sitting at home.”

And, of course, no initiative is a success without equally impressive partners. “HT City’s print fashion week is a creative initiative and we are happy to be associated with it. The aesthetics of The Lalit New Delhi make for a perfect ambience for the fashion shoots,” says Keshav Suri, executive director, The Lalit Suri Hospitality Group.

Models in JJ Valaya’s creation. (HT Photo)

Another aspect that sets PFW apart is a cause dear to us. For the first time in India, the series will showcase inclusive fashion that challenges the traditional notion of beauty. Join us as we raise a toast to liberating, uninhibited fashion!

First Published: Nov 16, 2016 07:52 IST