Watch this crazy body make-up video that’s breaking the internet
The 15-second full-on body contouring video – which shows make-up artist Jose Martinez contouring a model’s full body – has broken the internet. Since it was shared on social media four days ago, it’s got almost 40,000 likes and nearly 12,000 comments.
Remember the time Kim Kardashian broke the internet?
It turns out, it’s happening all over again: This time you can blame (or thank) a weirdly mesmerising make-up video.
Read: We can’t shut up about ‘no make-up’ make-up trend
Introducing body contouring: The latest (pointless) beauty trend to hit Instagram. And you are right, it’s gone viral. (Yes, this is really happening.)

Internet sensation Kim Kardashian and her little sister, reality TV star Kylie Jenner, sure had no idea what they started when they introduced the world to contouring in 2015, did they? (Sorry, had to go there.)
See: Make-up tips in pics
The 15-second full-on body contouring video, posted to fashionvideos’ Instagram – which shows make-up artist Jose Martinez contouring a model’s full body – has broken the internet. Since it was shared on social media four days ago, it’s got almost 40,000 likes and nearly 12,000 comments.
Watch this model have her entire body contoured in this crazy viral Instagram video, below:
Admittedly, though, the clip is pretty interesting to watch. It is an entrancing sequence of several different contouring clips showing just how effective applying a little (Okay, a lot) of make-up can be.
It show’s a model’s head-to-toe makeover, in which Jose highlights her facial features, makes her arms appear slimmer, gives her a bigger bust and creates abs on her washboard stomach.
Read: 25 pics that prove wearing make-up is no shame
Not so long ago, when (gasp!) neck and ear contouring became a thing, we thought we’d seen all that useless beauty trends had to offer. We were so wrong.
Impressive — yet so impractical
And although this crazy video, really is fascinating, we have to agree with social media users: Who has the time or products to achieve this look at home?
Sample these reactions on Twitter:
Here’s the thing about body contouring: It may look okay in these videos, but it’s a lot of make-up. And when a lot of make-up is involved, a lot of stains are involved. Now, we love make-up as much as the next beauty/fashion editor, but we also don’t think most people (ourselves included!) are capable of applying this quantity of make-up.
Going by these crazy contouring videos, it’s time to top up on your foundation.
Read: Contour make-up for the perfect cheekbones
But if you ask us, body contouring really is a pointless voyage into body-perfecting, where no perfecting is necessary. Stick to slicking sunscreen on your bodies and leave the abs contouring to the pros, perhaps.
Follow @htlifeandstyle for more.
ABOUT THE AUTHORSanya PanwarWith a keen eye for detail and a heart for storytelling, Sanya is a seasoned lifestyle journalist who has spent over a decade documenting the intersection of aesthetics and substance. Since stepping into the media world in 2012, she has cultivated a career defined by versatility, curiosity, and an unwavering passion for what makes life both beautiful and meaningful. Over the last many years, she has navigated the fast-paced realms of health, wellness, fitness and fashion while pivoting seamlessly into the nuances of decor and travel. Her work often explores the deeper layers of modern living, delving into art and decor trends that transform spaces, insightful perspectives on gender, parenting, and mental health, immersive travel narratives that capture the essence of a destination. A self-proclaimed aesthetics enthusiast, Sanya doesn't just report on trends — she analyses them. Whether she’s identifying the next shift in fitness or discovering a breakthrough in design, she uses her platform to spark meaningful conversations that resonate with a contemporary audience. Sanya is an alumna of St. Xavier’s College, Kolkata, and the Asian College of Journalism (ACJ), Chennai, where she honed the investigative rigour she brings to her lifestyle reporting today. When she isn't chasing deadlines or conducting interviews, Sanya practices what she preaches. You’ll likely find her sipping matcha, practicing yoga, or scouting the newest cafes. Above all, she finds her balance in nature — whether it's a quiet hike or a moment of reflection in the outdoors, she remains constantly inspired by the tranquillity of the natural world.Read More
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