Is FC Barcelona going to rename Nou Camp?
FC Barcelona could rename Nou Camp to bring in revenue for the Catalan football club.football Updated: Oct 27, 2017 19:11 IST
Barcelona could rename their stadium ‘Nou Camp Grifols’ starting next season as the Catalan football club edges closer to a recorded-breaking deal estimated to be worth 340 million euros, according to reports.
Going by radio station Catalunya Radio, Barcelona are in advanced negotiations with pharmaceutical giant Grifols over a 30-year naming rights deal that would pay for their stadium’s renovation as well as fund Argentine superstar Lionel Messi’s contract renewal.
Barcelona, who until their 2010 deal with Qatar had not even sold a shirt sponsorship, seem to be changing their attitude quite significantly.
But with a stadium renovation bill that maybe well upwards of 600 million euros and the club seeking to retain Messi for at least a few more years, renaming their biggest asset could be the answer.
It is also understood that Messi is on the verge of signing a new contract that would include a ‘signing bonus’ of up to 90 million euros, surely leaving the club in a dire need of investment.
While work on Nou Camp is not scheduled to begin until 2019, any renaming deal would come into effect before renovations start.
Barcelona-based Grifols though, have put out a press release stating “the company does not contemplate any sponsorship of that kind”, thus refuting claims of any such dealings with the Spanish club.
But in the event that the deal materialises, it would surpass the biggest naming rights deal in history; beating the 35-year deal worth $400 million between the New York Jets and the New York Giants with insurance firm Metlife in 2011.