Beat the summer heat with Samsung Bespoke AI refrigerators
From high-tech Family Hubs to compact smart cooling, Samsung’s range of Bespoke AI refrigerators offers a tailored solution for every Indian household.
As the mercury levels begin to climb across the country, the kitchen becomes the most important room in the house. Indian summers are a time that demands efficient food preservation so cooked food stays edible, a constant supply of chilled water to cool you down, and the ability to keep perishables fresh despite the sweltering heat. The refrigerator is no longer a luxury but a fundamental necessity for every household.

With the plethora of options available in the market, choosing the right model can become a daunting task, given the variety of technologies and features. Samsung has addressed this with its ‘Bespoke AI’ philosophy, ensuring there is one model for every family. Whether you are a large or nuclear family, a couple starting your first home, or someone looking for a high-end lifestyle product, Samsung’s current portfolio integrates smart technology with aesthetic design across every budget. Let’s take a detailed look at some of the top Samsung Bespoke AI refrigerator models available this season.
1. Bespoke AI French Door Family Hub+ (809L)
(Model: RF71DB9950QD)
This flagship model is designed for large families of more than four members who prioritise innovation. The standout feature is the 32-inch large screen which acts as a digital nerve centre for the home. Through the AI Family Hub+, you can manage groceries, view the inside of the fridge remotely via AI Vision Inside and stay connected with other family members. It uses Triple Cooling and FlexZone technology to provide specialised storage conditions, while the Auto Open Door function adds convenience when your hands are full.
2. Bespoke AI French Door Refrigerator (650L)
(Model: RF65DB90BD12)
A blend of style and functionality, this 650L capacity model is encased in a premium Glass Finish. It features AI Energy Mode, which optimises the compressor speed based on usage patterns to save electricity. The Triple Cooling system independently controls the temperature and moisture in 3 compartments, thus ensures effective cooling prevents odour mixing between compartments, keeping fruits and vegetables fresh.

3. Bespoke AI Side-by-Side with Glass Finish (653L)
(Model: RS76CB81A333)
This model offers a high capacity of 653L with a sophisticated glass exterior. It includes the Auto Open Door feature, which uses a touch sensor to open the door with ease at times when your hands are full. Like other models in the Bespoke AI range, it is Wi-Fi enabled, allowing you to monitor the appliance via the SmartThings app. The Twin Cooling system ensures that the fridge and freezer sections are cooled independently to ensure food stays fresh for long.

4. Bespoke AI Side-by-Side with Dispenser (633L)
(Model: RS78CG8543B1)
For those who frequently require cold water, this Side-by-Side (SBS) model features a built-in Ice & Water Dispenser. The design is focused on convenience, allowing instant access to chilled beverages without the need to open the door. It uses Twin Cooling technology to maintain humidity and has a Convertible 5-in-1 mode, giving users the flexibility to turn the freezer into a fridge when extra storage is needed for summer essentials.
5. Bespoke AI Double Door (467L)
(Model: RT80H51C3B)
Designed for a family of four, this model is a compact solution with a significant capacity. It features an ActiveFresh Filter+ to keep the interior hygienic and the Convertible 5-in-1 system for storage flexibility. The AI Energy Mode is useful for managing the power load during the peak summer months while maintaining consistent cooling performance.

6. Bespoke AI Double Door (396L)
(Model: RT41HB6A4222)
Suitable for a family of three, this 396L model focuses on efficiency. It utilises Digital Inverter Technology, which adjusts the cooling speed according to demand. This results in quieter operation and optimized energy consumption. The Power Cool and Power Freeze functions are designed for times when you need to chill beverages or make ice quickly. So, making ice lollies at home during the summer break or creating some extra ice ahead of a party will be a breeze with this one.
7. Bespoke AI Double Door (330L)
(Model: RT34HG5A43B1)
This 330L smart refrigerator includes SmartThings Home Care, which monitors the health of the appliance and alerts the user if any parts need replacing. The Twin Cooling Plus technology ensures that food stays moist and fresh for longer periods by adjusting temperature and humidity independently in the fridge and freezer. A great option for small families or those getting their first fridge this summer.
8. Bespoke AI Double Door (256L)
(Model: RT80H30U3K)
Ideal for a household of two, this 256L model provides All Around Cooling, which ensures that every corner of the refrigerator is evenly chilled. It features Smart Conversion (2-in-1), allowing users to adapt the storage space as their needs change. Despite its smaller footprint, it remains Wi-Fi enabled, allowing for remote monitoring through the SmartThings app. This model is a great choice for families seeking flexibility at an affordable price point.
9. Bespoke AI Double Door (236L)
(Model: RT80H28U2F)
The most budget-friendly option in the line-up, this 236L model is suited for small families or individuals. It offers Smart Forward updates and Power Freeze and Power Cool capabilities. The Convertible Freezer allows you to expand your refrigeration space easily, making it a versatile choice for those looking for the latest features in a compact size and wallet-friendly price.

Understanding the tech jargon better with some Frequently Asked Questions (FAQs)
Q. How does AI help the cooling performance?
A. AI in these refrigerators analyses usage patterns and then optimises the compressor speed and cooling cycles to ensure consistent temperature and higher energy efficiency.
Q. What is the 5-in-1 Convertible feature?
Using Twin Cooling Technology, this feature allows you to switch between five modes. You can convert your freezer into a fridge for extra space, or turn off specific compartments when you are away to save energy, allowing the appliance to adapt to your specific needs.
Q. What is the benefit of Digital Inverter Technology?
The Digital Inverter Technology automatically adjusts its speed based on cooling demand. This reduces energy consumption, ensures quieter operation, and enhances the long-term durability of the refrigerator.
Q. How does AI Energy mode help with energy savings?
Through AI Energy Mode, the refrigerator adjusts compressor usage to reduce power consumption during low usage periods. This is monitored and managed via the SmartThings app on your smartphone.
Final thoughts
The Samsung Bespoke AI range is available in a variety of sizes, finishes and price points. By integrating artificial intelligence with flexible storage solutions, these models provide a practical way to manage a household during the challenging Indian summer. Whether you need a high-capacity hub for a large family or a smart, efficient unit for a smaller home, there is a model tailored to fit your lifestyle.
Note to the Reader: This article has been produced on behalf of the brand by HT Brand Studio and does not have journalistic/editorial involvement of Hindustan Times.

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