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‘Gadha pichkari’ takes centre stage in poll-bound UP this Holi

‘Dhoni gulaal’ and ‘Yuvraj abeer’! ‘Gadha pichkaris’ have become a hot pick among people ahead of Holi in markets across the state.

Updated on: Mar 4, 2017, 15:45:00 IST
Hindustan Times, Allahabad | By
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Donkeys of Gujarat have been in the limelight for all the wrong reasons this election season. Fired at from all political quarters, the donkeys are now ready to ‘shoot back’ in kind this Holi with ‘Kanhaiya’ herbal colours, ‘Dhoni gulaal’ and ‘Yuvraj abeer’! ‘Gadha pichkaris’ have become a hot pick among people ahead of Holi in markets across the state.

‘Dhoni gulaal’ and ‘Yuvraj abeer’!  ‘Gadha pichkaris’ have become a hot pick among people ahead of Holi in markets across the state. (Representational Photo)
‘Dhoni gulaal’ and ‘Yuvraj abeer’! ‘Gadha pichkaris’ have become a hot pick among people ahead of Holi in markets across the state. (Representational Photo)

With polls midway and political pitch at an all-time high, the revelers in this festival of colours have an opportunity to go for some interesting ‘politically-inspired ’ products, with ‘Kanhaiya’ and ‘Priyanka’ colours besides ‘Modi’,‘Akhilesh’ and ‘Dimple’ pichkaris that are in great demand with ‘Owaisi’ and ‘Kejriwal’ water guns.

With the countdown beginning for Holi festivities that last for three days in Sangam city, many shops in Chowk, Bahadurganj and even Katra are offering a wide range of these politically-inspired Holi products. “Modi pichkaris have been ruling the markets for the past three years, but it is ‘Dimple’ pichkaris along with ‘Akhilesh’, ‘Rahul’ and ‘Priyanka’ water guns that are giving a tough fight to it this time around,” said Ishan, who runs a shop in Chowk.

While Akhilesh, Rahul and Priyanka plastic and fibre water guns with pictures of these leaders prominently displayed are available for anywhere between Rs 30 and Rs 150, Modi pichkaris in steel and brass are available from Rs 300 to Rs 600 depending on the size and metal.

However, it is the new entrant ‘Gadha pichkari’ that has taken the market by storm.

“The Gadha pichkaris proudly displaying photograph of an Indian donkey are attracting a lot of attention this time, courtesy the ongoing spat between Modiji and Akhileshji over wild asses of Gujarat,” said Arif Ali, a shop owner at Chowk, Allahabad.

Meanwhile, Owaisi and Kejriwal plastic pichkaris costing just Rs 30 are also finding many takers among
kids, especially from the old city area and slums.

As for colours, it is ‘Kanhaiya’ herbal colours costing Rs 55 per packet and bearing a picture of former president of the Jawaharlal Nehru University Students’ Union Kanhaiya Kumar that is a hot pick, besides those named after all-time favourite cricketers such as ‘Dhoni Gulal’ and ‘Yuvraj Abeer.’

  • K Sandeep Kumar
    ABOUT THE AUTHOR
    K Sandeep Kumar

    K Sandeep Kumar is a Special Correspondent of Hindustan Times heading the Allahabad Bureau. He has spent over 16 years reporting extensively in Uttar Pradesh, especially Allahabad and Lucknow. He covers politics, science and technology, higher education, medical and health and defence matters. He also writes on development issues.Read More