Mumbai police act witty again, use ‘Harry Potter’ for road safety message
Mumbai police make sure that they do not miss any special occasion to address safety rules for the drivers in the city.
On Monday, when the British author JK Rowling’s Harry Potter completed 20 years of existence, Mumbai police, as witty as ever, tweeted “Safety isn’t only the responsibility of ‘the chosen one’ but everyone! #SafetyFirst #HarryPotter20”.
The message will surely get the attention of the Harry Potter fans across Mumbai and beyond.
It’s not the first time that Mumbai Police have juggled with words to get their message passed on to a larger audience.
On International Yoga Day, the department asked the drivers to perform “TrafficAnushAasan” to achieve a focused mind, necessary to avoid road accidents.
“A wrong indicator indicates unfocussed mind. Following #TrafficAnushAasan will certainly help each one of us,” it tweeted.
While getting innovative with words, the team keeps in mind its target audience on the social media, the majority of are youngsters.
Here are some of the examples of how cleverly the department played with the words to drive home their message.
“We all need space in life. So do our cars #MonsoonRelationshipGoals”
“BTW, FYI, ICYMI, SMS while driving is unsafe #AntiCrashCourse”
“That’s possibly the most honest breakup line said ever #MonsoonRelationshipGoals”
Since they are not so conventional in their style, no wonder over 3 million people follow them.