Arun Jaitley made campaign chief
Arun Jaitley has emerged as BJP prime ministerial candidate L.K. Advani's key strategist and chief coordinator of the party's election campaign.
In a fresh arrangement announced by the party after a meeting of top leaders, Jaitley will have overall charge of election campaign strategy, planning and execution - a role performed by the late Pramod Mahajan in the 2004 polls.
Jaitley is to be assisted by Ramlal Aggarwal, BJP general secretary in charge of the party organisation, sending out a message that Advani's chosen ones are working in tandem with party chief Rajnath Singh's establishment and the RSS.
Jaitley has previously handled campaigns in several state elections. He was asked by Advani not to contest the Lok Sabha polls and instead focus on coordination.
Also, for the first time, close Advani aides Deepak Chopra and Sudeendra Kulkarni have been included in Jaitley-led BJP panels that will decide on campaign policy, issues and advertisements.
Their inclusion is being seen as an attempt by Advani to monitor election operations more closely to ensure a trouble-free campaign.