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CII to launch 'India Everywhere'

The India Brand Equity Foundation and Ministry of Tourism are spearheading a focused communication campaign to enhance 'Brand India' at Davos.

india Updated: Jan 25, 2006 18:27 IST
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The Confederation of Indian Industry (CII) will launch its project 'India Everywhere' at the World Economic Forum's annual meeting in Davos from January 25-29, 2006 with a view to promoting India as the fastest growing free market democracy.

The participants from India comprise a cross-section of political, social and business leaders, including Finance Minister P Chidambaram, Minister of Commerce and Industry Kamal Nath, Planning Commission Deputy Chairman Montek Singh Ahluwalia, Minister of State for Tourism Renuka Chowdhury and Delhi Chief Minister Sheila Dikshit.

The WEF's Annual Meeting in Davos is the most important business event in the world where over 2000 global leaders would be meeting to shape global, regional and industry agenda and to find solutions to global challenges.

Captains of Indian industry like ITC Chairman and CII President Y C Deveshwar, Reliance Industries Chairman and MD Mukesh Ambani, who is also co-chairing the WEF Annual Meeting and Infosys Technologies CEO, President and Managing Director Nandan Nilekani would also accompany the political leaders at the meeting.

The India Brand Equity Foundation (IBEF) and Ministry of Tourism are spearheading a focused communication campaign to enhance 'Brand India' at Davos through special events and promotions. This includes an advertising campaign to position India as the fastest growing free market democracy.

The 'India Everywhere' campaign intends to focus on the unique value proposition India offers to the world by ensuring a continued and sustained Indian presence in major global events throughout 2006.

Emphasizing the need for such an approach and the relevance of Davos, CII President Y C Deveshwar said, "Every CEO needs to grasp the forces that are shaping the world. And the Davos meet is a quick way of engaging with the world community and all its diversities. India can bring home valuable lessons; and it also helps to benchmark the country against its peers globally".

'India Everywhere' Chairman Nandan Nilekani said, " I think that Davos today is widely recognized as the forum for global leaders to exchange ideas. As India becomes increasingly prominent in the global economic context, the World Economic Forum at Davos is the ideal place for us to project ourselves."

The 'India Everywhere' campaign is built on three pillars, India's vibrant democracy, growing market, and its promise of assured returns for global investors.

Recognizing India as one of the biggest opportunities for most global companies, special sessions such as 'Emergence of China and India', 'China and India's rising demand for natural resources,' and 'India & the world: Scenario to 2025' have been organized for global leaders to get insights into the economic and social drivers of the country.

First Published: Jan 23, 2006 18:17 IST