DHL helps deliver the 'Impossible'
DHL hauled more than 50,000 kg of cargo that went into the making of motion picture Mission Impossible III.india Updated: Jun 05, 2006 17:32 IST
Leading express and logistics company DHL said on Monday that it hauled more than 50,000 kg of cargo that went into the making of motion picture 'Mission Impossible III,' which is due to hit theatres across Asia- Pacific later this week.
DHL, which was chosen by Paramount Pictures as official logistics partner, transported the movie sets and equipment around the world and was involved in everything from arranging charter flight from Beijing to Los Angeles to packing, crafting and shipping technical equipment to numerous locations in Italy, the US, China and Germany.
A company release here said that six pallets of cars, camera gear, film material and numerous props, weighing more than 50,000 kgs were shipped by land, sea and air that involved DHL's various business units including Express and Global Forwarding.
Coinciding with the release of the film, DHL has launched a promotion campaign christened "Mission Impossible III," which has a tagline -- "Accepting Impossible Missions Daily".
"This movie created an excellent platform for us to highlight these attributes to our customers globally in a more dynamic way, through both visuals and audio," DHL CEO Scott Price said.
First Published: Jun 05, 2006 17:22 IST