E-Paper
Entertainment
Entertainment
Entertainment in India, for the last fifty years, has meant popular cinema. Whether the regional language cinema or Hindi movies, they have caught the fancy of the average Indian. In the last twenty odd years, television, particularly cable TV, has been a big hit. All that is set to change. ICE (Information, Communications and Entertainment) is slated to be really big. Enabling this is Information Technology and India's inherent strength in having a large pool of technology friendly work force. TV programming (as production of TV serials, chat shows, game shows, etc) and animation (as part of cinema and video and CD games, cell phone games, ads, TV spots, etc).
However, entertainment will be more than just this. HindustanTimes.com spoke to Usha Albuquerque, a career counsellor based in Delhi. She is of the opinion entertainment will include resorts, event management, amusement parks, pool parlours and bowling alleys. Given below are estimates in Event Management.
BRIEF DESCRIPTION
Event Management is huge. At entry-level you could be a trainee working is organising events. It could be entertainment oriented or could some promotional activity by a corporate which would include elements of entertainment. Strong organisational and communication skills are a must.
EXPECTED REMUNERATION
Entry Level: Rs 10,000-15,000. Can go upto Rs 25,000-30,000
SOCIAL STANDING
Gaining acceptance particularly in urban centres.
QUALIFICATIONS
PG Diploma in Mass Communications, specialising in PR
years of training required: 4-5 years (graduation included)
PLACES TO TRAIN
Mass Comms from IIMC, Delhi; St Xavier's, Mumbai; MICA, Ahmedabad; Symbiosis, Pune; Sir Narsee Monjee College of Commerce & Economics, Mumbai
PLACEMENT
PR/Event management companies, small entrepreneurial companies, mostly in metros
CHANCES OF GOING ABROAD
Very few, until a company individually decides to send a employee
WORK HOURS
Irregular hours when an event on or deadlines have to be met.
PERKS/OTHER BENEFITS
As per company rules
