Feng Shui bandhan
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Feng Shui bandhan

People are cashing in on festivals to fight personal problems. And Rakhi is no exception to this, notes Anamika Chatterjee.

india Updated: Aug 28, 2007 13:45 IST
Anamika Chatterjee
Anamika Chatterjee
Hindustan Times

Are you stressed out? Ask your sister to tie a stressfree rakhi. Surprised? Don't be, as these Feng Shui rakhis are quite a race among this season.

Apparently, there is a rakhi for each and every problem. The most popular ones are work success, education, antidepression, evil eye and wealth rakhis.

Show off: Rakhi has evolved into an accessory most people want to flaunt. Says Hiralal Aggarwal of Kirti Creations, "People are very curious about such rakhis. It's a complete sellout."

So how do these rakhis work? "If you wear the relationship rakhi, things will go fine on that front. The work success rakhi is the most popular one followed by education," says Feng Shui master Sharad Goyal.

Out of sight: The regular rakhis are facing a tough competition from the Harry Potter, Krisshh and Spiderman rakhis.

The sales of 'old-fashioned' rakhis have gone down by almost 75 per cent. The target buyers are young people of course.

Says thirteen-year-old Shasahank Gupta, "Spiderman or Harry Potter are superheroes and that's what makes these rakhis relevant for us brothers."

First Published: Aug 28, 2007 11:54 IST