Gujarati food varieties making waves around the world | india | Hindustan Times
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Gujarati food varieties making waves around the world

Uttarsanda village's matthias and papads become a global fad as Diwali nears.

india Updated: Oct 31, 2005 15:42 IST

Uttarsanda village in Gujarat is famous for its Namkeen food varieties around the world. In the run up to the Diwali festival there is a huge demand for snack items and sweets made here. The increased demand has kept the village buzzing with a lot of activities.

With just a few days left for the biggest Hindu festival, the villagers here are finding it hard to have their food on time. They are working day and night to meet the growing demand ofmatthia and papad from across the State.

Uttarsanda's papad, matthia and chora are made from black gram, which is very popular among the Gujaratis.

A large percentage of non-resident-Indians (NRIs) hail from Gujarat. Thus, the products made here are sent abroad to meet the ever-increasing demand there.

"Eighty per cent of Uttarsanda's population have relatives living abroad. People from England and America buy our matthias and papads and distribute to people known to them in those countries. This is how our popularity has risen there," says Ismailbhai Vora, a Manager, Cottage industry, Uttarsanda.

A lot of attention is given on maintaining a good standard. Special emphasis is laid on preservation and packaging of the products.

"There is a lot of demand for Papad and Matthias from public. This is because of quality. We have to keep them dry for a longer period, add preservatives and take special care in packing," says Devendrabhai Patel.

People come here from far off places and buy for themselves and their relatives living in India and abroad. More than 20 per cent of the total prepared items are exported to UK, Australia, America and Gulf countries.

"Gujarat is famous for Matthias and Namkeens. Everyone loves them. We buy Matthias and Namkeens from here and send it to our relatives in Mumbai and abroad," says Samir, another customer.

Every year, during Diwali more than Rs 30 crore (over six million dollars) are earned as profit by the traders here.