IIM-L ready for INDEX

SO ARE you ready to play the ?Don?? Or take part in Sitare ki khoj? How about entering the world of ?Bunty Aur Babli?? These would be some of the many unique features of the twelfth edition of IIM- Lucknow?s annual marketing fair, INDEX (Information through disguised experimentation) to be held on November 25 and 26 at Nehru Bal Vatika, Aliganj.

SO ARE you ready to play the ‘Don’? Or take part in Sitare ki khoj? How about entering the world of ‘Bunty Aur Babli’? These would be some of the many unique features of the twelfth edition of IIM- Lucknow’s annual marketing fair, INDEX (Information through disguised experimentation) to be held on November 25 and 26 at Nehru Bal Vatika, Aliganj. This time the Hindustan Times and the Hindustan would be the media partners for the event. What makes INDEX different is that IIM-L students work on live projects given to them by leading corporate houses at the two day fair. The fun part is that even as the students are working on their assignments, trying to track people’s perception about various companies and their products, the visitors have fun and return home with fabulous prizes too! It is this disguised way of seeking information that makes INDEX truly a unique marketing fair. IIM students pointed out that conventional market research conducted through questionnaires suffers from a fundamental defect.

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That’s because the respondent is aware that it is a survey and it affects the response. It is to overcome this deficiency in conventional surveys that IIM students devised the disguised research form.