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India calling for British journalists!

Will British journalists soon flock to India for better jobs? It may sound strange, but not entirely impossible.

india Updated: Mar 05, 2006 23:10 IST

Will British journalists soon flock to India for better jobs? It may sound strange, but not entirely impossible, according to a noted commentator on the British media.

In a recent piece titled "The East is well-read", commentator Roy Greenslade noted that newspapers may be in decline in Western countries, but their circulation was booming in markets in the developing world - countries like India, China and South Africa.

"The Indian situation, where there are also more TV news channels than in any other country, is looking particularly healthy. Three paper launches last year in Mumbai, the city regarded as India's commercial capital, have proved successful.

"The appetite for reading is growing along with the increasing literacy rate, and advertising is growing week by week. No wonder the world's newspaper entrepreneurs are looking avariciously at an untapped market with apparently limitless possibilities.

"Though foreign investment in Indian media is capped at 26 per cent, several Britain-based companies, such as Associated and Pearson, have taken the leap, while Reuters has an investment in a TV news channel. The Irish-owned Independent News & Media has also moved into the sub-continent.

"There is said to be pressure for deregulation to allow greater investment by outsiders.

"How soon before British journalists flock to Delhi and Mumbai?"