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John finds most denims ugly

Model-turned-actor and now actor-turned-designer? John is going places with his branded denims.

india Updated: Dec 11, 2006 20:03 IST
HT Style || Kabeer Sharma
HT Style || Kabeer Sharma

Every denim in the John Abraham range has a ‘J’ stitch,” says guess who, pointing towards guess where: Chuckle, chuckle.

You see, that’s one thing that he has in common with his new designer – Narendra Kumar (who had a model walking down with ‘Malefunction’ written across his briefs at the Mumbai fashion week) - they both like to scribble things around the crotch!

Anyway, this is not the John Abraham that people know, this is the new-found designer who aspires to model his brand on the lines of P Diddy’s denim brand and make his denim line the “biggest, single largest multi-crore individual denim brand in India”. On other celebrity designers “It’s easy being a brand ambassador, getting professional designers to make the line and then just come and stamp John Abraham on them, but that is something that I didn’t want to do,” Abraham says.

And, in his defence he already has the makings of a big fashion designer – “why bother with discounts? Give the models a pair,” he says taking a lesson from Sabyasachi Mukherji who gave his models in New York free clothes convincing them to reduce their show rates.

He insists that the point behind this line is that you can’t find a decent pair of jeans, “Aren’t most denims here ugly,” he laughs. What does he think about sequinned denims? “Denims with sequins? I don’t want to say anything about those,” he says.

The Battle of the Fly

“We had major discussions on the fly. I prefer button flies, but Indians are yet to get used to them.The next collection would have button flies,” he promises.

On wife-beaters

On the cards is a collection of wife beaters. “We can’t call them that. We would get into trouble. “They’re going to be like square-cut singlets,” he says. “It’s really discomforting when you go looking for a plain white t-shirt and don’t find it. That’ll be on the cards next.”

First Published: Nov 27, 2006 14:00 IST