Kamal Nath at WIFW, pats designers

Nath who walked into WIFW for a look at the latest trends in fashion said "all the creativity must be backed by government support".

The fashion fraternity which has designs on government support on Saturday, got not only a ray of hope but a pat on its back as well from Commerce and Industry Minister Kamal Nath.

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Nath who walked into Wills Lifestyle Fashion Week in New Delhi for a look at the latest trends in fashion, told PTI, "All the creativity must be backed by government support. Various departments have been supporting the designers who would be further supported by the Ministry of Commerce and Ministry of Textiles."

The Minister, who was present during designer Rina Dhaka's show, said events like Wills Lifestyle Fashion Week and its designers helped build 'Brand India' and demonstrated the country's creative ability.

Designers participating at the ongoing WIFW have also voiced their concern over lack of infrastructural and financial support from the government, impeding growth of the sector.

"The biggest hurdle is lack of support from the government. We require funding and infrastructural support," leading designer Sumeet Varma said, adding that Italy's fashion industry has been able to flourish on government support.

Dhaka said support from the government would help the designers gain greater visibility in the global markets.