Leaders parody film songs, serials in MP poll campaign
Parodies of popular film songs and television serials were the handy weapons of mass discourses (WMDs) as leaders crisscrossed MP highlighting corruption.india Updated: Nov 27, 2003 10:02 IST
Parodies of popular film songs and television serials, sarcasm and satire were the handy weapons of massdiscourses (WMDs) as leaders crisscrossed Madhya Pradesh highlighting corruption and the poor condition of roads besides power and water supply.
Taking off on the popular Hindi oldie Phoolon ki rani, baharon kimalka, Gujarat Chief Minister Narendra Modi literally sang at a rally, O gaddon ke raja, o bijli ke dushman, tera muskurana gajab ho gaya. Na bus road par hai, na truck road par hai, kafilon ka yun rukna gajab ho gaya (o, king of potholes, enemy of power, your smile is indeed wonderful, for there are no buses or trucks on the road and traffic has come to a standstill)."
In Dhar, Modi recalled the name of a popular serial on freedom fighters Kahan gaye woh log (where have those people gone) and said, "Now when people talk about Madhya Pradesh, they ask kahan gaye woh road (where have those roads gone)."
Pooh-poohing the Congress claims that it has fulfilled 97 per cent of promises made in its last poll manifesto, Deputy Prime Minister LK Advani sarcastically remarked at a public rally, "but it left out three per cent of important promises - power, roads and water."
"It appears that in the 100 marks of the question paper, the Government attempted only those questions which carried 30 marks but left the important questions carrying 70 marks," Advani said referring to the issues of power, roads and water.
Hitting back, Congress president Sonia Gandhi told a poll meeting at Khargone district, Jai jai Shri Ram kehne wali party ke neta ab jai jai shri bhrastachar ka nara lagate hai (Victory to corruption is the new slogan of those who used to chant victory to Lord Ram)."
A Congress advertisement highlighting the recent sting operation in Chhattisgarh described the BJP as "Bangaru Judeo party".
Similarly, with a view to cash in on the power crisis, BJP has had put up large size 'lanterns' at strategic points to "warn people of Congress attempt to take the state to the dark ages."
However, Congress leaders claim the move has backfired as the ploy has only served as an advertisement for Laloo Prasad Yadav's Rashtriya Janata Dal, whose election symbol is the lantern.
In fact, onlookers, including journalists coming from across the country to cover the elections mistook the lanterns with the RJD symbol till they read the slogans written beneath it.
First Published: Nov 27, 2003 10:02 IST